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Social media is an effective tool for construction Marketing companies to increase brand awareness, establish thought leadership, and attract new clients. However, there are specific rules to follow.
Posting pictures of your craftsmanship on Instagram is a great way to showcase your work and gain visual interest from potential clients. Adding testimonials and videos from previous clients also helps build credibility for your business.
Attract New Clients
Many potential clients search for contractors and construction companies on social media before hiring them. Maintaining a presence on major platforms enables prompt response to customer inquiries, increasing the likelihood of future project hires.
Share positive testimonials from previous customers and show off your crew in action to highlight the high-quality work you deliver. Use smartphone apps to splice together video footage and add text and music to create inspirational posts that resonate with your audience.
You can also highlight any community projects, charity events, or sponsorships your company participates in to demonstrate your commitment to giving back to the local community. If managing social media while running a construction business is difficult, consider hiring a virtual assistant.
Many would-be clients contact construction businesses based on referrals, testimonials, or reviews. Social media can help grow your business by regularly displaying these positive aspects of your work. Instagram, for example, is ideal for showcasing “before and after” photos of past projects to drive engagement with your audience.
It is also a great way to keep followers up to date on any new projects or regulations that you may be working on, as well as for sharing relevant articles and videos. A virtual assistant can help you create a plan for your construction marketing so that your social media postings reflect the image of your brand that you want to project. This plan will involve refraining from using slang and other informal language that does not fit the tone of your business.
Drive Traffic to Your Website
Many construction companies detail their past work and capabilities on their websites, but these lengthy passages can be difficult for consumers to digest. Social media allows a construction company to showcase this information more easily.
Contractors can post before-and-after photos, videos of crew members at work, and even testimonials from satisfied customers on their social media accounts. With smartphones and apps that can splice short video clips, this type of content is easier and faster to create than ever.
While some construction businesses may think that their industry does not benefit from social media marketing, it is essential to remember that the people using these platforms are consumers and business-to-business clients. A solid social media presence can significantly enhance website traffic and lead conversion rates.
Engage With Your Audience
By leveraging targeted advertising campaigns and monitoring social media engagement, a construction company can gain insights into customer profiles and behaviors to refine marketing efforts further. Businesses can increase their website traffic and enhance their search engine rankings by using it.
Sharing content about projects and displaying videos of crews working on jobs puts a face to your brand, making it more human and relatable. It can also be a great way to showcase your past work.
Many construction companies detail their capabilities on their websites in long passages. Still, social media is a much higher outlet to interrupt these details and cause them to greater digestible for purchasers. Additionally, social media lets you provide your audience with online chat and get in touch with a guide, a convenient and effective form of customer service.
Build Authority | Construction Marketing
Creating social media accounts for your construction company doesn’t have to be a huge undertaking. Even with a small investment of time and effort, you can build a powerful branded web presence that attracts new clients.
The human brain approaches visuals plenty faster than textual content, making visual information more accessible to recognize. I actually have checked the text for spelling, grammar, and punctuation errors, and it’s miles correct.
Videos are also an exceptional manner to demonstrate your capabilities and percentage guidelines or hints of the alternate. You can use a drone to offer aerial footage and a unique attitude with the purpose of setting your organization aside from the competition.
Creating detailed customer profiles will help you determine who your target market is and what type of content they’re most interested in. You can then prioritize the types of posts that will be most effective at engaging your audience.